43 Inch Televisions

Explore our extensive range of 43" TVs and 43” Smart TVs at EE, featuring Samsung, LG, Sony, TCL and Toshiba. With 4K Ultra HD, QLED technology and smart platforms, find the perfect mid-size television for any room.

Summer of sport with EE

Discover TV and home entertainment designed for sport and live action. From compact screens to cinema-sized displays, enjoy every match like you're pitchside. Plus, get a chance to win Home Nations tickets. When you buy a TV from EE between 15 May and 19 July, get automatic entry to win a pair of tickets to a Home Nations fixture between September and December 2026. No forms to fill in, no extra steps – just choose your TV and you're in. If you'd rather not be entered into the draw, simply fill in your details here and we'll opt you out.  This competition is open to UK residents aged 18 or over who are current EE customers. See full terms and conditions for complete eligibility details.

Whether you support England, Scotland, Cymru or Northern Ireland, this is your chance to experience the atmosphere, passion and excitement of international football live from the stands. Watch the best players battle it out as the home nations compete in what promises to be an unmissable fixture. 

Learn more about 43" TVs and 43” Smart TVs

Our 43" TVs represent the ideal mid-size television category, perfectly balancing screen size with room versatility for living rooms, master bedrooms and home entertainment spaces. Featuring premium brands including Samsung's QLED and Crystal UHD models, LG's NanoCell and Mini LED displays, Sony Bravia, TCL's QLED Fire TV and Toshiba's Smart TVs with Freely, these 43 Smart TVs predominantly deliver stunning 4K Ultra HD resolution with comprehensive smart features, Wi-Fi and Bluetooth connectivity. From budget-friendly options starting at £149 to premium Samsung The Frame at £749, our range suits all preferences and budgets. At typical viewing distances of 6-9 feet, 43" screens provide immersive entertainment without overwhelming spaces, making them the most popular television size for versatile home viewing. 

Things to consider

When selecting from our range of 43" TVs and 43” Smart TVs, understanding key features and your viewing environment ensures you choose the perfect television for your entertainment needs and space. 

• 4K ultra-HD resolution standard: most 43" TVs feature 4K Ultra HD (3840 x 2160) resolution, delivering four times the detail of Full HD for crisp, sharp pictures from streaming services, gaming and broadcast television. At 43" with typical viewing distances of 6-9 feet, 4K provides noticeable improvements in clarity and detail, making it the optimal resolution choice for this screen size.

• display technology options: choose between LED, QLED, NanoCell and Mini LED technologies based on your picture quality priorities and budget. QLED offers enhanced brightness and colour vibrancy ideal for bright rooms, NanoCell provides wide viewing angles and colour accuracy, Mini LED delivers superior contrast with local dimming zones, while standard LED offers reliable picture quality at accessible prices. 

• smart platform preferences: evaluate which smart TV platform suits your ecosystem - Samsung's Tizen, LG's webOS, Sony's Google TV, TCL's Fire TV or Toshiba's Freely platform. Consider which streaming services you use most (Netflix, Disney+, Prime Video), voice assistant compatibility (Alexa, Google Assistant) and interface simplicity for your household members.

• room size and placement: measure your space to ensure that 43" suits your viewing environment. These TVs excel in medium living rooms, larger bedrooms, home offices and family rooms where viewers sit 6-9 feet away. Verify furniture accommodates the TV stand (or wall-mount with VESA compatibility) and consider ambient lighting - brighter rooms benefit from higher-brightness QLED models. 

• budget and feature balance: our 43" range spans £149-£749, offering options for every budget. Entry-level models (£149-£249) provide 4K resolution and smart features for value-conscious buyers, mid-range options (£279-£429) add QLED, Mini LED or enhanced platforms, while premium models (£549-£749) deliver Samsung The Frame's Art Mode or advanced gaming features for discerning viewers.
 

Frequently asked questions (FAQs)

Is 43" a good TV size?
43" is one of the most popular and versatile TV sizes, perfect for medium living rooms, larger bedrooms, home offices and family entertainment spaces. At typical viewing distances of 6-9 feet, 43" screens provide immersive viewing experiences without overwhelming rooms. This size suits households wanting substantial screens that fit diverse spaces, making 43" the "sweet spot" for many buyers balancing size, affordability and room flexibility. 
 

What's the ideal viewing distance for a 43" TV?
The optimal viewing distance for a 43" 4K TV is approximately 6-9 feet, with 7-8 feet being ideal for most viewers. At these distances, you appreciate 4K detail without seeing individual pixels or experiencing eyestrain. Sitting closer (5-6 feet) remains comfortable for 4K content but may reveal upscaled lower-resolution material, while sitting further (10+ feet) reduces immersion. Measure your room to ensure seating falls within this comfortable range. 
 

Do I need 4K on a 43" TV?
Yes, 4K is highly recommended for 43" TVs and represents the current standard at this size. With most 43" models offering 4K as default, the resolution provides noticeably sharper pictures than 1080p, especially at typical 6-9 feet viewing distances. 4K content from streaming services (Netflix, Disney+, Prime Video), gaming consoles (PS5, Xbox Series X) and Blu-ray discs showcase the resolution advantage, making 4K the practical choice for 43" screens. 
 

What's the difference between QLED and LED on 43" TVs?
QLED (Quantum Dot LED) uses quantum dot technology to enhance colour volume, brightness and viewing angles compared to standard LED/LCD displays. On 43" TVs, QLED provides more vibrant colours, higher peak brightness for HDR content and bright rooms and better colour accuracy at wider angles. LED TVs cost less and deliver reliable picture quality, while QLED offers premium performance—worth considering if you prioritize picture quality, watch in bright rooms or value colour accuracy for films and sports. 

Can 43" TVs be wall mounted?
Yes, most 43" TVs support wall mounting via VESA mounting patterns (typically 200x200mm or 300x200mm). Check your specific TV model's VESA specifications and purchase a compatible wall bracket rated for the TV's weight (usually 8-12kg for 43" models). Wall mounting saves floor space, provides flexible viewing height adjustment and creates cleaner room aesthetics. Ensure your wall type (plaster, brick, stud) supports the mounting hardware and TV weight. 
 

Which brand is best for 43" TVs?
Top brands for 43" TVs include Samsung (known for QLED technology and feature-rich smart platforms), LG (offering NanoCell and Mini LED with excellent webOS interface), Sony (providing superior motion handling and Google TV), TCL (delivering value-focused QLED with Fire TV) and Toshiba (offering budget-friendly options with Freely platform). Best choice depends on your priorities: Samsung for QLED quality, LG for wide viewing angles, Sony for motion clarity, TCL for value or Toshiba for UK-focused smart features. 
 

How much should I spend on a 43" TV?
Budget £149-£249 for entry-level 43" 4K TVs with essential smart features from TCL or Toshiba, ideal for guest rooms or casual viewing. Mid-range £279-£429 models from Samsung, LG or TCL add QLED technology, enhanced smart platforms and better build quality for main viewing areas. Premium £549-£749 options like Samsung The Frame or LG Mini LED deliver superior picture quality, advanced features and premium designs justifying investment for discerning viewers prioritizing performance and aesthetics. 
 

Do 43" Smart TVs need internet?
43" Smart TVs function as regular televisions without internet, displaying content from HDMI devices (gaming consoles, Blu-ray players, cable boxes) and aerial connections. However, internet connectivity (Wi-Fi or Ethernet) unlocks smart features - streaming apps (Netflix, Disney+, Prime Video, BBC iPlayer), software updates, voice assistants and additional services. Most buyers connect Smart TVs to internet to access streaming content, making connectivity an essential part of the Smart TV experience. 
 

What's the difference between 43” and 50" TVs?
50" TVs measure 7" larger diagonally (43.5" vs 50.7" display area), providing approximately 25-30% more screen area than 43" models. This difference suits larger rooms (requiring 8-12 feet viewing distance vs 6-9 feet for 43") and costs typically £50-£150 more. Choose 43" for medium bedrooms, smaller living rooms or closer viewing positions (desks, compact spaces), while 50" better serves larger living rooms, family rooms or viewing from couches/sofas 10+ feet away. 
 

Are 43" TVs good for gaming?
Yes, many 43" TVs excel for gaming, especially models with 4K resolution, low input lag (under 20ms) and HDMI 2.1 for PS5/Xbox Series X at 120fps. Premium Samsung and LG models feature gaming-optimized modes, VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) for responsive gameplay. At 43", the screen size suits desktop gaming setups or closer console gaming distances, providing immersive experiences while maintaining sharp 4K detail. Check specifications for gaming features before purchase if gaming is your priority.